If you have read several topics on Search Engine Optimization, you will find that the term “Keywords” is used to indicate several different items of SEO.

Like:

• Metatag keywords
• Search keywords
• Targeted keywords

And the latter is what I am going to give you some extra inside information on, and it will show you how easy it is if you really want to boost your sites ranking for your mayor keyword that you are targetting.

Optimizing your site structure

First things first… do your keyword research and find the topics related to your website main topic.

Then reorganize your site structure to reflect that relations.

So if you would create a website about, well lets say eheh… Joomla! then you know it will be very difficult to rank for the search term Joomla! itself.
But there are a lot of keywords related to Joomla, like Templates, Components, Modules, Plugins, Mambots.
See how these terms kan create a cluster of keywords?

Here is an image of elliance infographics that shows it all:

And the best part is… Joomla will actually force you in to structure it the right way, if you do you keywords research!

You see, where may people think of the rigid structure of Joomla for placing content is a bad thing, it is actually a great thing for SEO.
In Joomla you have to set up a structure in Section, Categories and Items which is pretty simple as you can read on Understanding the Joomla structure

But clustering you keywords in categories within the a section is the best keyword cluster you can create!

In a more diffecult term this is called LSI, Latent Semantical Indexing which is covered in Joomla and LSI for SEO

So if you really want your site to rock in the search engines, get your keywords together, create categories for them and start writing your content items accordingly…

Oh, one more thing… if you are going to restructure you Joomla site, make sure you 301 redirect your old URLs to the new ones!

Placing your Keywords in Joomla!

To get your keywords into your Joomla! articles you need to open the Metatags section on the left of you article writing screen:

You will most likely see a screen with lesser options, as this screen is taken from a website that allready has the Joomlatwork.com SEF Patch installed, which I highly recommend.

You will have a field called Meta Tag Keywords and that is where you place your keywords. Make sure those keywords are also in the text of the article and keep them limited to a maximum of 10.
Also be aware the Google doesn’t use these Meta keywords to index your pages but other search engines still use them.

There is a place for Keywords in your Global configuration screen, my advice… don’t use that option…

Joomla! will use that data on every article where you don’t use the Meta Data fields in your articles and thus giving the search engines the same values over and over again.

You can check if this happens with your website by searching Google with the term “site:www.example.com” ( without the ” ” and replace example.com with your own domain name)

Want to read more? Check out Joomla & SEO Blog.

I was at a conference a few days ago, and as a follow-up you could visit a website with the presentations in a pdf format.
For me it is a lot easier to handle digital formats to store, than paperwork, so I went and downloaded them.

But is a was reading one of them concerning SEO, I read a definition of SEO that stated it means “Search Engine Optimalisation”
This one was new to me……..
The speaker is a well informed Search Engine Optimizer him self and is very good at it.
But now he got me more then a little curious.

What is the right term for what a Search Engine Optimizer does?

I did some soul searching but in the end run some Google queries.

With these results:
search engine optimalisation 21,900
search engine optimalization 22,900
search engine optimization 36,400,000
search engine optimisation 40.7007.700
I did the same with Live.com and Yahoo and:
DMOZ.org
No results on search engine optimalization
No results on search engine optimalisation
Open Directory Sites (1-20 of 1478) search engine optimization
Open Directory Sites (1-20 of 533) search engine optimisation

So I went to the best place in town to learn :-)

http://en.wikipedia.org/wiki/Seo
Search engine optimization (SEO) is a subset of  search engine marketing, and deals with improving the number and/or quality of visitors to a web site from “natural” (aka “organic” or “algorithmic” search engine) listings.

Which brings also a nice historic point on SEO Contest (read it, just for inside knowledge)

A Good thing to me….. because I went for Joomla Optimization, lucky me!

But from the wikipedia article I now have a question for you:
SEM is it really Search Engine Marketing…..or should it be Search Engine Manipulation?

Want to read more? Check out Joomla & SEO Blog.